INDUSTRY:
F&B HOSPITALITY
CLIENT:
RX COFFEE APOTHECARY
YEAR:
2025
EXPERIENCE:
CAMPAIGN STRATEGY • BRAND IDENTITY
Melodies of Summer
the idea.
Summer has a sound. Melodies of Summer was built around that feeling, treating the season less like a promotion and more like a playlist you can't stop hitting repeat on. Every creative decision traced back to one idea: summer is a full-sensory experience.
the work.
The campaign was anchored by a branded vinyl player and cassette as the hero visuals, setting the tone for every touchpoint that followed. Assets spanned print and digital: vinyl-shaped coasters, cassette players as onsite displays, dessert toppers, postcards, stickers, Instagram assets, and a video capturing real RX community moments with the season's hero products.
results.
A campaign that felt cohesive, intentional, and unmistakably RX — not just a menu launch, but a mood.
