INDUSTRY:
TELECOM & MEDIA
CLIENT:
PLDT
YEAR:
2021
PROJECT:
DESIGN SYSTEM
PLDT x Tokyo Olympics 2020
about.
The Tokyo Olympics was a year late, and the world was still locked down. PLDT Home — the official Olympic broadcaster in the Philippines — needed to turn that limitation into a moment. The goal: make Filipinos feel like the stands were their living rooms.
the idea.
Cheer Louder From Home. Instead of mourning the empty stadiums, the campaign owned them. Every Filipino Olympian was illustrated — a deliberate creative choice that brought warmth and national pride to the Olympics.
the work.
As Art Director, I built the full visual campaign across Facebook, Instagram, and X (Twitter, then) — adapting the illustrated key visual for team schedules, thank-you cards, trendjack posts, and product pushes. One cohesive visual world, timed to every moment of the Tokyo Olympics 2020.
