INDUSTRY:
FASHION AND APPAREL
CLIENT:
TIMEX GROUP
YEAR:
2023
EXPERIENCE:
LAYOUT

Timex x Nigel Cabourn
about.
Timex and Nigel Cabourn — one of Britain's most iconic vintage and military-inspired designers — were dropping a collaboration. The Desert Watch needed to feel like it belonged in Cabourn's world: rugged, archival, unapologetically specific.


challenge.
Follow Cabourn's visual DNA without diluting it. Textures, mustard yellows, deep blacks — the creative leaned fully into his archive-military aesthetic. The teaser led with the designer and the watch details first, building anticipation before the full reveal.


result.
All graphic layouts across the full digital ecosystem — website, landing page, emailers, and Amazon — each adapted for mobile and desktop. The real challenge was matching Cabourn's grungy, tactile world across formats that don't naturally lend themselves to it. Coming from luxury design, this was a deliberate shift in visual language — and getting every asset to feel like it belonged in his archive is what made it work.







