INDUSTRY:

FASHION AND APPAREL

CLIENT:

TIMEX GROUP

YEAR:

2023

EXPERIENCE:

LAYOUT

Cover

Timex x Nigel Cabourn

Timex and Nigel Cabourn — one of Britain's most iconic vintage and military-inspired designers — were dropping a collaboration. The Desert Watch needed to feel like it belonged in Cabourn's world: rugged, archival, unapologetically specific.

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challenge.

Follow Cabourn's visual DNA without diluting it. Textures, mustard yellows, deep blacks — the creative leaned fully into his archive-military aesthetic. The teaser led with the designer and the watch details first, building anticipation before the full reveal.

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result.

All graphic layouts across the full digital ecosystem — website, landing page, emailers, and Amazon — each adapted for mobile and desktop. The real challenge was matching Cabourn's grungy, tactile world across formats that don't naturally lend themselves to it. Coming from luxury design, this was a deliberate shift in visual language — and getting every asset to feel like it belonged in his archive is what made it work.

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